Ever since poring over issues of Iron Man as a child, New York native Larry Lee knew he was destined for a creative career. As the longtime Creative Director of Beverage Media—where he built the current art & design department—Lee oversees the creative process at Beverage Media Group; leading designers, artists, writers, and marketers to create a vision for BMG products.

Upon graduating from New York University’s Stern School of Business—where he spent his last year working at powerhouse ad firm McCann-Erickson Worldwide—Larry heightened his artistic inclinations by attending the School of Visual Arts. Larry has since worked at Marvel Comics, contributed illustrations to a number of magazines, and lent his savvy to an array of corporate branding and logo projects.

When he’s away from his computer, Larry can be found in some kind of gym training Crossfit, practicing mixed martial arts, tapping into his inner outdoorsman up in the Hudson Valley, or crafting cocktails at his home bar. Always eager to expand his worldview, taking frequent classes, from cooking at the Institute of Culinary Education, to rediscovering his passion for the tactile and organic art of drawing at Spring Studios in SoHo.